#Iphone cleaner shark tank portable
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Robert agreed with his fellow Shark, but admitted that the half a million dollars worth of sales made him reconsider his opinion. Kevin asserted that many people didn’t care enough about the cleanliness of their phone, to actually spend money on a device that kept it hygienic.

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Dan explained that in addition to commercial applications, in hospitals and schools for example, many customers would leave the product in their office, and use it during working hours, it wasn’t necessarily intended as a portable unit. He observed that many charging devices had become portable, yet the PhoneSoap was far too bulky to carry about. Mark Cuban was interested, but he still had concerns about the functionality of the device, and the intended target market. Wes revealed that although the company had sold exclusively online in the first month or so, the PhoneSoap was now being supplied to the large office supplies chain, Staples, where it was available in 400 stores. Kevin O’Leary inquired what channels the sales had been made through so far. Dan informed him that it retailed for $59.95, and cost approximately $20 to manufacture, although the cost could be reduced further if the company could gain a deal in the tank. Robert Herjavec asked about the cost of the product. Mark looked surprised, and impressed, as did the other sharks. Dan revealed that in the first five months of business, the company had made $537,000 in sales. Mark seemed unimpressed, still convinced that the product wasn’t all that useful he asked what sales the pair had achieved so far. Mark Cuban suggested that a standard sanitizing liquid would work just as effectively, but Dan informed him that the alcohol present in sanitizers would cause damage to a phone, gradually removing the anti-stick film that they were coated with. Dan explained that PhoneSoap could clean 99.999% of bacteria in just five minutes, using UV light to sanitize a device thoroughly. Wes revealed that he had tested the facts for himself, and he had been horrified at the results. He revealed to the disgusted looking moguls that most phones were 18 times dirtier than public rest-rooms. Dan began the pitch by explaining to the Sharks just how dirty their phones were. PhoneSoap On Shark Tankĭan and Wes entered the tank hoping to achieve an investment of $300,000, in exchange for 7.5% equity in the PhoneSoap business. After an open casting session for Shark Tank, they were accepted to appear on the show, in early 2015. The company was a success, but both Dan and Wes wanted to achieve additional funding, and a strategic shark partner to help the business grow more quickly. Dan specialized in online promotion and the entrepreneurs spent a considerable amount of money on targeted marketing. In early 2014 the duo finally began selling the PhoneSoap sanitizer online, and interest grew quickly. The campaign was a great success, one month later 1,200 backers had pledged over $63,000, and the entrepreneurs began the expensive and lengthy process of completing their prototype. They launched a Kickstarter campaign in May 2012, hoping to raise $18,000 to develop a working prototype of their design. They designed a prototype sanitizer that had the dual benefit of being able to charge any phone as it sanitized it. The pair resolved to develop a product that would completely sanitize phones, using Ultra Violet light technology that Wes was familiar with, as it was used to sanitize objects in the lab. The pair learned that at least one in six phones actually had fecal matter on their surfaces, and the potential health hazards were completely unknown by the general public.

#Iphone cleaner shark tank series

He embarked on a series of tests on other peoples phones, and the truth was even more unsettling Wes was equally doubtful of the claim, but after testing Dan’s phone, and his own, he was shocked to learn that both of their cells were completely covered in harmful bacteria. Wes was working in a lab at the time, and Dan enlisted his help to see if his own phone was really that disgustingly germ-ridden.